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Posted Jul 23rd, 2010 by han yuzhen    / Permalink /

We have already used to link Coach, high fashion, luxury bags with stars together. In fact, 154 years ago, Coach started the business with luggage. Until now, “travel” is still the high fashion brand’s core values. Recently, Coach launched a new series core value ad campaign interpreted by the Rolling Stones guitarist Keith Rids. He annotated single traveler and self-exploration.

   Last night, seeing Coach one minute commercials at CCTV-2, I shook for a long time, Coach’s story and the philosophy of travel let me suddenly see the light. The ad affected me time and again Ads often make you tired and not willing to accept the ads, except Coach. It also the reason why cheap coach handbags sell well.

Why is Coach, not you? This is an issue. So look for the advertisements to explore the details of Coach shocked you. Take a look at some domestic agencies and launched advertising bluff, we will understand why our advertising appear deviation and impetuous. We will understand why Chinese brand devote them to text input and celebrity endorsement.

  Occasionally read about this in the airport bookstore recently published “of Fashion”, LV, cheap handbags wholesale, Audi, the world’s top fashion brands gain the historical evolution. Evolution of the strange and secret fashion, beauty elements of the underlying fashion, history of style and the local cultural background are strung one by one. These brands make you full of expectations and can not put. Why? As I ask you and ask myself, why Coach, not you?


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