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Posted Aug 24th, 2010 by han yuzhen    / Permalink /

  Cost-effective to win the trust of customers, Abercrombie’s insistence on quality apparel brand in other networks cannot be formed by advertising and promotion. “Trust is a continuous process of accumulation will ultimately lead to brand vitality!” Sun Hung for this sentence is two years of successful development Abercrombie best comments. Also, our product is cost-effective relatively high, the same product, our price is the same department store brand 1 / 3 or 1 / 5. In this way, consumers will be willing to buy our products. “Quality is the vitality of the brand’s core is the best in the Abercrombie sales verification.
       With the expansion of e-commerce market clothing, clothing brands for network development sectors put forward different views. In this forum, Sun Hung for the first time that the Abercrombie on sale ’s 5-year strategy, he thought, “Abercrombie profit last year, but the expansion of the market than the small profit important. The future, we will focus on the Internet, efforts to Abercrombie beat create a way of life for the target customer base with the packaging of the brand, the product will continue to expand in the future we will develop women’s and children’s clothing. ”

Two years, Abercrombie though low-key, but outside of the concern in the industry and day by day but Monk, which has great importance to product quality, and Abercrombie and user experience are inseparable. I believe in another 5 years, Abercrombie both in sales and brand awareness, reputation and so will become the most influential men in the high-end brands.


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