Posted Aug 24th, 2010 by han yuzhen
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Cost-effective to win the trust of customers, Abercrombie’s insistence on quality apparel brand in other networks cannot be formed by advertising and promotion. “Trust is a continuous process of accumulation will ultimately lead to brand vitality!” Sun Hung for this sentence is two years of successful development Abercrombie best comments. Also, our product is cost-effective relatively high, the same product, our price is the same department store brand 1 / 3 or 1 / 5. In this way, consumers will be willing to buy our products. “Quality is the vitality of the brand’s core is the best in the Abercrombie sales verification.
With the expansion of e-commerce market clothing, clothing brands for network development sectors put forward different views. In this forum, Sun Hung for the first time that the Abercrombie on sale ’s 5-year strategy, he thought, “Abercrombie profit last year, but the expansion of the market than the small profit important. The future, we will focus on the Internet, efforts to Abercrombie beat create a way of life for the target customer base with the packaging of the brand, the product will continue to expand in the future we will develop women’s and children’s clothing. ”
Two years, Abercrombie though low-key, but outside of the concern in the industry and day by day but Monk, which has great importance to product quality, and Abercrombie and user experience are inseparable. I believe in another 5 years, Abercrombie both in sales and brand awareness, reputation and so will become the most influential men in the high-end brands.
Posted Aug 12th, 2010 by han yuzhen
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New store occupies 10,000 square feet, address, close to the Prada and Salvatore Ferragamo store. Companies consider the use of at least 4 years in-depth Japanese market. Ginza store may be the most cost Abercrombie ever built one of the flagship stores, flagship store in London than the construction cost to be higher than 1800-2000 million.
The company spokesman said the Tokyo store opening plans for global expansion in terms of Abercrombie on sale is a very important step. Ginza shop is the company’s first store in Asia, the company plans to open next year in Fukuoka, Japan, the second Asian restaurant. But the spokeswoman did not disclose more store opening program. However, cooperation with the company’s real estate consulting firm Prod Co. Ltd, said, Abercrombie is Tokyo’s Shinjuku, Omotesando area landfills to find the right address. Prod Co. Ltd also said, Abercrombie also are reconnaissance Nagoya, Osaka, Kobe and the potential store, the company plans to open its first in Japan next year, Hollister stores.
According to A & F the company reported its first flagship store in Asia in dec.15th, 2009, opened, created the company in the history of the first day Abercrombie sales record.
The store is located in Tokyo’s Ginza district, is following in New York in 2005, 2007, in London and in October of this year in Milan after a successful flagship store to open another one store. The company believes that the success of Ginza store opened in the company’s international expansion strategy is another example. Before the opening of the brand’s loyal customers began lining up from 7:00 am. On opening day, about 5,000 people to patronize this store.